One great sleep. One giant leap.
Anything’s possible after you sleep – from learning Mandarin to landing on the Moon.
Our mission is to awake everyone’s best self.
So, as well as designing #1 mattresses, we share our sleep knowledge with the world.
Yup, not all heroes wear space suits. Some of them work as sleep experts at Emma.
Sleep: an eye-opener for lifelong health
Our content only comes from credible sources you can rely on.
Our sleep scientists carefully review, double-check and verify everything you read here.
We’ve got a natural bias towards Emma´s sleep products. But our rankings are standardized and scientific. If another brand beats us, we’ll tell you why.
Our sleep science experts make sure that we present articles in accessible and useful ways. No fluff – everything’s fact-packed.
Meet our experts (yes: they do sleep for a living)
- Sleep Research Team
- Scientific Advisory Board
How exactly do we test mattresses?
We're proud of Emma products (naturally). But we test all brands with the same methodology and scoring criteria. Fair is fair.
Ease of use
In other words, how comfy and supportive your mattress is. We measure it three different ways.
How well will your mattress isolate motion on a single side? If your sleeping partner tosses and turns on the bed a lot and you don't wake up, then you're on a winner.
How do mattress zones support your body and align your spine? If it creates a lovely curve around your body, it'll support your favorite sleeping position - front, back, or side.
If you bounce on the bed, is it more shook up than Elvis? By checking how much vibration is transmitted by sudden movements, we assess if it'll settle down quickly (a good sign).
Our favourite test. How firm and supportive will your mattress be in a few years? To find out fast, we run it through a heavy rolling mill to simulate 4-5 years of body movements. If it’s still in good shape after all that, we’re suitably impressed.
A well-crafted cover helps your mattress last longer. We measure shrinkage after washing it to the manufacturer's instructions.
Ease of use
Hopefully, you won't be hauling your mattress around too often. But we still want to test how easy it is to move compared to its weight and how helpful the handles are.
How we started Sunrise by Emma
Oh my, how we’ve grown! Here’s the story of Sunrise by Emma – from a twinkle in Emma’s eye to an outstanding oracle on all things sleep, to help you awaken your best!
The concept was born
We hired our first team member
We launched our first website
We refocused our priority to be a source of credible sleep and product information on the web
We launched the new and improved Sunrise by Emma website
In order to continue to conduct in-depth research, we maintain affiliate partnerships
We partner with affiliates to help us continue our brilliant research. But we’re determinedly fair and objective.
Read more about our disclosures.